Resources

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Resources

Not sure where to start? We’ve got you covered with resources that align with each key phase of an influencer marketing program: Discovery, Vetting, Campaign Management, and Measurement.

Get a front-row seat to influencer marketing best practices delivered by industry experts.

Access all of our courses to refresh your knowledge and sharpen your skills.

Standardize influencer management across brand portfolios and regions.

Enterprise Practitioner Video Beginner Influencer Management Coordination & visibility

Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.

Enterprise Practitioner Enterprise Program Manager Analytics Manager Global Influencer Manager CMO / Brand Director Program Coordinator Video Analytics Benchmarking Advanced Competitive intelligence

Develop a deep understanding of who your influencers are.

Enterprise Practitioner Agency User Video Beginner Vetting Influencer discovery & vetting

Campaign creation

Create a campaign to manage any kind of activation with a comprehensive toolset.

Enterprise Practitioner Agency User Video Beginner Campaign Management

Traackr Certification Exam

Demonstrate your Traackr knowledge. Complete this exam to become a basic-level Traackr Certified Professional!

Affiliate programs & social commerce

Drive sales with your influencers and analyze transparent metrics to measure their impact.

Affiliate programs & social commerce Advanced

7 interactive lessons to get you up and running on Traackr in no time.

Enterprise Practitioner Interactive

Organic campaigns

Manage a variety of organic campaigns such as product sends, advocacy programs and more.

Enterprise Practitioner Agency User Video Beginner Campaign Management

Discover the right partners for every campaign, event or program.

Enterprise Practitioner Agency User Video Beginner Discovery Influencer discovery & vetting

Investment optimization

Track influencer investments, predict the impact of campaigns, validate strategies before you invest, and improve over time.

Investment optimization Advanced

Creator Collaboration and Authentication

Create a destination for your brand and your creators to collaborate.

Enterprise Practitioner Onboarding Program Coordinator Video Campaign Management Studios

Governance & compliance

Establish influencer marketing governance standards and ensure compliance with internal policies and regulations.

Corporate Governance Advanced

Manage paid collaborations more effectively with our advanced budgeting and spend tracking tools.

Agency User Video Beginner Campaign Management Affiliate programs & social commerce Investment optimization

Program performance

Understand how your brand and competitors stack up among influencer content in your market.

Enterprise Program Manager Analytics Manager Global Influencer Manager Video Analytics Benchmarking Competitive intelligence Measurement standardization

Campaign performance

Measure the performance of every campaign, organic or paid.

Enterprise Practitioner Agency User Analytics Manager Video Beginner Campaign Management Analytics Measurement standardization

Measurement standardization

Align everyone in one influencer marketing platform so you can accurately report on impact, spend, and improve performance over time.

Benchmarking Advanced Measurement standardization