- Benchmark (IMB 2.0)
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Intro to Benchmark - Leaderboard 4 min
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Intro to Benchmark - Brand Overview 5 min
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Create and edit benchmarks 2 min
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Leverage Creator Lifecycle data 4 min
- Benchmark Methodology
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WHO is tracked 3 min
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WHAT content is tracked 4 min
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How is content categorized 3 min
- Define your objectives through benchmarks
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Align KPIs with objectives 2 min
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Set goals using benchmarks 3 min
- What's next?
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Survey 1 min
Benchmarking
Measure your performance in the market and rank brands by a rich set of metrics to understand competitive behaviors.
Welcome to Benchmarking!
Go from insights to action. Understand how your brand and competitors perform among all influencers in your market and uncover actionable insights to guide your strategy. We've designed this course to introduce you to the new Benchmark dashboard and break down the methodology behind it. (We also have content available on the legacy IMB dashboard. Please reach out to your Customer Success Manager if you are unsure which version is in your account).
Who should take this course?
This course is for Traackr users who want to understand their brand performance across their market.
Duration: ~30 minutes
We'll cover:
- An introduction to Benchmark
- Benchmark methodology
- Brand Vitality Score (VIT)
- Brand performance